Hello! I'm an east coast crazy park skier known as skisalldayaj, or just AJ. Personally, looking the freshest on the mountain matters, but their was only one problem: $$$. Personally, I was tired of purchasing a 300$ jacket just for water to leak right in or a 50$ beanie that could not keep my head warm. That's why I decided to start a brand that cares about YOU. I wanted to develop products that allow you to find who you truly are, without having to explore your bank account. I want every product you buy to be true to YOU. With all that said, enjoy everything you do, live life to the fullest, and enjoy digging through the website (you may find something you love!)
Ski Hard,
AJ